Edith Cowan University
The Graduate Diploma in Web Communication is an innovative qualification that will provide you with essential practical, theoretical and technical knowledge in the core areas of social media strategy, search engine optimisation, digital content strategy and web analytics. Throughout this project based course, you will cover all aspects of a web communication campaign as well as the full spectrum of web communications in business, social, political, and organisational spheres. You will undertake several projects that allow you to understand how each area is integrated into an authentic client based web communication campaign, as well as develop your technical skills to maximise your opportunities in this emerging landscape. You will research and analyse key strategic communications theories, definitions, history, scope, and the underlying methods of web planning practice; learn how to implement effective web data collection tools and processes for a range of search engine optimisation, conduct research on target demographics, analyse both qualitative and quantitative data for strategic and business applications; and develop skills in audience research, campaign planning and the resources required to engage in the application of an online social media strategy for a variety of online contexts. You will then work with clients under the supervision of industry professionals to create solutions to web communications challenges. The Graduate Diploma in Web Communication will prepare you to work as a web communications specialist, online public relations and marketing consultant, SEO strategist, digital-content strategist, e-commerce specialist, digital producer, e-marketer, web studio account manager, social media strategist, and web metrics analys
|Institution Name||Edith Cowan University|
|Campus Location||Perth Campus|
|Course Duration||1 year full-time or part-time equivalent|
|Course University||Edith Cowan University|
ECU offers innovative and practical courses across a variety of disciplines and we have a vibrant research culture. ECU is a leader in developing alternative entry pathways to higher education.Edith Cowan University (ECU) provides the ideal learning environment for people who want to reach their potential.Located in Western Australia, our industry-relevant teaching and research, supportive study environment and award-winning facilities enable ECU students to do more than just survive in this world – they thrive in it.
Established in 1991, ECU took the opportunity to reshape the way higher education is delivered in a distinctive and inspiring campus environment.ECU courses are developed in consultation with industry, and teaching staff have extensive industry experience and networks. It’s why ECU students can expect placement opportunities, fieldwork, practicums and networking events as part of their studies.This approach has been rewarded with five-star ratings for teaching quality over the past twelve years, along with consistently high ratings for overall education experience and skills development, as reported in the Good Universities Guide.
ECU’s world-class research strives to make a difference to the community in Western Australia and beyond. ECU focuses on working with our communities, business and government organisations to solve real-world problems.The University was named after Edith Dircksey Cowan, the first woman to be elected to an Australian Parliament. Her life was dedicated to the belief that education was the key to growth, change and improvement in society.Her example informs ECU’s values as we pride ourselves in developing capable graduates who lead engaged and productive lives in the communities in which they live and work.