This innovative degree provides you with an industry-focused analysis of advertising and marketing communication by engaging with academic and professional sources from around the world.
You will explore a range of evolutionary communication processes to build professional knowledge and skills for today’s competitive global environments related to advertising and promotional activities.
Enrolling in this degree will offer you the opportunity to develop advanced knowledge and transferable skills in advertising. You will be encouraged to build a global and local outlook on marketing and communication practices, including a creative approach to leadership, strategy planning and campaign development in the constantly evolving advertising and broader communication industries.
On completion of the degree, graduates will be responsive professional leaders with specialised knowledge of the global advertising industry. You will be able to work collaboratively in international and interdisciplinary teams and will be prepared for professional roles in advertising and promotional agencies, or consultancies and other organisations (business, government and non-profit) which use advertising to achieve their goals. You will be able to lead and manage high-quality outcomes in delivering international, integrated advertising campaigns.
As a graduate you will be able to:
determine and apply the specialist knowledge and technical skills required to creatively solve problems, demonstrating expert judgement and ethical responsibility relating to your professional practice and discipline
critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, to extend and challenge knowledge and practice in advertising and communication
professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences
provide leadership within your discipline, as well as collaborate with others
use appropriate research methods to design and execute substantial projects, evaluate the outcomes and theorise about the contribution of your learning to the profession and knowledge area
master a body of knowledge and specific technical skills to progress your professional career within the contemporary media and communication environment.
You will be able to conduct research, develop theories, implement organisational behaviours, create effective structures within the advertising industry and respond effectively to changing societal demands on advertising practice.
|Institution Name||RMIT University|
|Campus Location||Melbourne city|
|Course Duration||ull-time 2 years, Part-time 4 years|
|Course University||RMIT University|
RMIT is a global university of technology, design and enterprise.One of Australia’s original tertiary institutions, RMIT University enjoys an international reputation for excellence in professional and vocational education, applied research, and engagement with the needs of industry and the community.
RMIT is a world leader in Art and Design; Architecture; Education; Engineering; Development; Computer Science and Information Systems; Business and Management; and Communication and Media Studies.
Located in the centre of Melbourne, with state-of-the-art teaching resources and research facilities, RMIT University is home to life-changing experiences and opportunities.RMIT University’s 2019 partnership with the Melbourne Renegades cricket team was one experience that gave students the opportunity to watch their cricket heroes live in action while enjoying life in and around Melbourne.
Our internationally recognised qualifications prepare students for life and work. That’s why RMIT is ranked #59 in the world for graduate employment rate.
Based on excellent innovative research and teaching performance, RMIT is #1 in Australia for staff qualification, and 37th in the world for the international profile of the University’s academics.
RMIT offer International English Language Testing System (IELTS) preparation courses at its Melbourne campus. We also have a range of multicultural education and support services available across Melbourne’s CBD.
Melbourne is welcoming, sophisticated and diverse. It’s celebrated for its arts and culture, food and dining, entertainment, sports, shopping and festivals.