Course information With a Graduate Diploma of Public Relations, you will study key research methods and learn about the social, cultural and ethical implications of public relations activity. Public relations is about influencing the behaviour, beliefs or attitudes of people, which means there is significant power and responsibility in the hands of public relations professionals. You will develop an understanding of the role of public relations in contemporary society and learn how to design and implement public relations campaigns, reach global audiences, and manage stakeholder expectations while dealing with anticipated or unexpected events. The course exposes you to the theories and models at work behind major campaigns and allows you to critically analyse existing campaigns. From media release writing to effective marketing communication, you will develop the skills to tackle the everyday challenges in this growing field. On completion of the course, you may choose to continue your studies by seeking credit towards Deakin's Master of Communication. Fees and scholarships Fee information Estimated tuition fee - full-fee paying place $20,600 for 1 yr full-time - Full-fee paying place Learn more about fees and your options for paying. Estimated tuition fee - (CSP)? Not applicable The available fee places for this course are detailed above. Tuition fees are determined by your enrolment: If you are offered a full fee paying place, your tuition fees are calculated based on your course. If you are offered a Commonwealth supported place, your tuition fees are calculated depending on the units you choose. Not all courses at Deakin have Commonwealth supported places available. The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning. * One year full-time study load is typically represented by eight credit points of study. Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together 8 credit points of a typical combination of units for your course. You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook. Learn more about fees and available payment options.
|Institution Name||Deakin University|
|Campus Location||Burwood (Melbourne) Cloud (online)|
|Course Duration||2 years part-time or equivalent|
|Course University||Deakin University|
Deakin University offers a personalised experience, enhanced by innovative digital engagement. We lead by creating opportunities to live and work in a connected, evolving world.There are loads of upcoming opportunities to attend social and academic events, make new friends and feel confident about embarking on a new and exciting journey!
Deakin acknowledges the Traditional Custodians of our lands and waterways. We pay respects to Elders past, present and emerging.Deakin is committed to valuing, building and sustaining recognition, understanding and positive relationships between Aboriginal and Torres Strait Islander and non-Indigenous Australians.