Charles Darwin University
This course develops your knowledge and skills applied to successful entrepreneurial ventures, business to business (B2B) marketing, business to customer (B2C) marketing and marketing in the service industry. As a marketing specialist, you are responsible for generating key revenue in organisations. Marketing determines the products and services offered, prices, the communications (including advertising and promotion), as well as the channels of distribution and retail. Your skill set is also valuable in multiple areas of business including accounting and finance, HR and management, taxation and law. The importance of marketing has grown over the past decade due to competition and a renewed focus on creating favourable customer experiences. However, the marketing manager?s role has also grown due to increasing internationalisation and rapidly evolving technologies and social media, not to mention growing recognition of the need for sustainability and corporate accountability. All these changes have occurred during an era of increasing accountability. The Graduate Certificate in Global Marketing explores modern marketing in the increasingly dynamic and international business environment. Career opportunities You may have career opportunities in marketing management, brand management, customer relationship management, market research, communications or public relations.
|CRICOS Code||For the course code, kindly refer to the university website.|
|Institution Name||Charles Darwin University|
|Campus Location||CDU Sydney, CDU Waterfront Darwin, Online|
|Course Duration||1 year/s Part-time|
|Course University||Charles Darwin University|
Charles Darwin University (CDU) is an Australian public university with about 22,083 students as of 2011. It was established in 2003 after the merger of Northern Territory University (NTU) of Darwin with the Menzies School of Health Research and Centralian College of Alice Springs, and it was named after Charles Darwin, the celebrated English naturalist.
It is a member of the group of seven Innovative Research Universities in Australia. CDU has campuses in the Darwin suburb of Casuarina, the city of Palmerston, and the towns of Alice Springs, Katherine and Nhulunbuy, with smaller training centres in Jabiru, Tennant Creek and Yulara. A new waterfront campus opened in 2015 in the Darwin CBD which contains the business school.