Bachelor of Sports Management – 688AA

University of Canberra

The path to sporting excellence needs great management Behind every story of sporting excellence is the often-untold story of skilled planning and strong management. Our Bachelor of Sports Management was the first of its kind in Australia and has since become a leader in the field of professional sports management education. Throughout the course, you will develop a strong working knowledge of management theory and practice. The course has been co-designed by academics and leading industry professionals to ensure students graduate with relevant and contemporary sport management skills. With a strong focus on work integrated learning (WIL) with practical outcomes for industry partners, you will be prepared to enter the rapidly growing global industry that is the management of sport. The course covers aspects of sport from grassroots community levels through to studying high-performance sports management at an Olympic level. The degree takes a student through the journey of sport from an amateur pastime to the evolution of the globalised, commercialised and professionalised industry that it is today. Study The Bachelor of Sports Management at UC and you will: set your pathway to further learning in a variety of sports disciplines. build strong knowledge of contemporary management theory and practice. equip yourself with specialised knowledge in specific fields of sports management. network with current academic and professional leaders in sport. explore complementary disciplines such as sport media with the flexibility of your study plan open electives. be equipped to work in the industry through consistent Work Integrated Learning Work-integrated learning All students will complete 400 hours of work integrated learning over the course of the three-year degree program. Students will work alongside industry partners, including state sports organisations, government organisations (ACTAS, AIS, ASC, School Sport) and professional sporting teams (NRL, Super Rugby, W-League, WNBL, ABL), to prepare innovative development programs, marketing plans, grant proposals, events and other work integrated assessments. Students will complete a thoroughly engaging internship in their final year providing an invaluable opportunity to gain practical experience and form strong and healthy relationships within the industry before graduating. Career opportunities Globally, the sports business industry is an ever-expanding multibillion-dollar industry that has considerable impact and influence on society at all levels. A UC bachelor of sports management degree will give you the necessary skills, experience, and qualifications to be able to enter this industry and navigate a career path in a variety of different areas including: Sports management and operations Sports marketing Sports sponsorship Sports media and public relations Facility management Sports event management Membership and ticketing Management of sports, recreation and leisure clubs Advisory and policy roles in the public and private sector Sports management research programs (Honours, Masters, and Ph.D.) ? Course specific information High performing students may be eligible for enrolment in the Bachelor of Sport Studies (Honours).

At a Glance

Course level Undergraduate
CRICOS Code 046609J
Institution Name University of Canberra
Campus Location UC - Canberra, Bruce
Institution Type University
Course Duration N/A
Course University University of Canberra

About University of Canberra

UC is ranked among the top 100 young universities in the world and consistently delivers 89 per cent graduate employment and above-average graduate starting salaries. At the University of Canberra we aim to be amongst Australia’s most innovative tertiary institutions, continue our ascent in world rankings, and extend our regional, national and international reach – as outlined in our Strategic Plan.


We are committed to preparing professional and highly employable graduates with the right mix of skills and knowledge. Key to this goal is our focus on work-integrated learning which offers every student the opportunity to hone their skills in a real-work environment. We have already embarked on a comprehensive development plan that will see our campus transform into an integrated learning community. Here you will see academics, students and the public come together in a seamless knowledge-sharing space that enables access to exclusive placements and projects. Our teaching is enriched by our research culture that produces high-quality and high-impact work and makes an early and significant difference to the world around us.


UC has also launched its Aboriginal and Torres Strait Islander Strategic Plan 2017 – 2021 outlining a university-wide approach to closing the gap between Aboriginal and Torres Strait Islander and non-Indigenous Australians across four main areas: academic, research and innovation, employment, and community engagement.


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