Bachelor of Marketing and Media

Macquarie University

Digital media has had a profound influence on the marketing landscape. Google Adwords, email marketing, online PR, paid search, SEO and social media are all essential elements for marketing success, and for any business wishing to build mutually rewarding relationships with its customers. This course offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories modern marketing is built on, you'll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can be applied in a marketing context. KEY FEATURES You'll be taught by widely published academics, professional marketers and award-winning media producers all with industry experience. You'll use high-quality media facilities with professional studio spaces, industry-standard digital workstations for all production areas, a specially equipped theatre for screenings and digital production tools. This course emphasises a balance between theoretical understanding and practical application in both professional marketing and media. Competitive and selective intake into this course ensures you'll graduate with exceptional skills to meet the demands of future employers. SUITABLE FOR If you are looking to work in dynamic and creative areas like public relations, social marketing, software design, games development, movie making, market analysis and brand consultancy. Career Opportunities A Macquarie course can set your dream career in motion. PROFESSIONS Every sector of the economy recruits marketing and media graduates. Roles are diverse and include: advertising account manager art director brand manager broadcasting production manager business development manager copywriter corporate communications producer creative director digital engagement manager digital marketing manager e-commerce manager internal communications consultant journalist market researcher marketing communications specialist marketing consultant marketing executive media and public relations specialist media buyer media producer product manager public affairs adviser search engine optimisation (SEO) content executive EMPLOYERS government departments marketing firms media agency medium to small businesses multinational organisations not-for-profit organisations public relation firms publishing firms television, stage and multimedia production houses SALARY GUIDE The Graduate Careers Australia Graduate Salaries Report 2015 indicates that the median starting salary for bachelor degree graduates aged less than 25 and in their first full-time employment was $54,000. Please see for further detail on specific degrees.

At a Glance

Course level Undergraduate
CRICOS Code 074754A
Institution Name Macquarie University
Campus Location North Ryde
Institution Type University
Course Duration 3 years
Course University Macquarie University

About Macquarie University

Established in 1964, Macquarie University began as a bold experiment in higher education. Built to break from traditions: to be distinctive, progressive, and to be transformational. Today our pioneering history continues to be a source of inspiration as we celebrate our place among the best and brightest minds.


Recognised internationally, Macquarie University is consistently ranked in the top two per cent of universities in the world* and within the top 10 in Australia.Our research is leading the way in ground-breaking discoveries. Our academics are at the forefront of innovation and, as accomplished researchers, we are embracing the opportunity to tackle the big issues of our time.


Led by the Vice-Chancellor, Professor S Bruce Dowton, Macquarie is home to five faculties. The fifth and newest – Faculty of Medicine and Health Sciences – was formed in 2014. We are also home to some of Australia’s most exceptional facilities – hubs of innovation that unite our students, researchers, academics and partners to achieve extraordinary things.The Macquarie story,Our commitment to Aboriginal and Torres Strait Islander Peoples,Strategy and initiatives Governance,Faculties and departments,Offices and units Job opportunities Our campus Campus services and facilities News and events Contacts and maps.



  • Research
    The world is a big place. Its challenges are many and they are often complex. But for every challenge there is a solution, growing in somebody’s mind. Macquarie University was founded with a distinct purpose: to bring pioneering minds together and free them from traditional boundaries. To invite perspectives that had previously gone unheard. And together, boldly imagine new ways of thinking. With an enviable reputation for research excellence and a driving desire to produce solutions with real-world impact, our discoveries are paving the way to a brighter future.
  • Connect
    The history, achievements and ambitions of Macquarie University are quite remarkable – we are a university like no other. Recognised globally for our excellence in key research disciplines and innovation, our many and varied partners enjoy a valuable place on our team. We’re home to some of Australia’s most exceptional facilities. Working with our partners, we foster a climate where collaboration thrives in the search for breakthrough discoveries that can have truly life-changing outcomes and benefit the world in which we live. With a long history of highly productive and collaborative relationships with communities, government, academic peers and organisations of all sizes – all of whom share our desire for discovery – Macquarie provides our partners with education, research partnerships, and connections to world-leading researchers, world class faculty and students.Connect with us and discover more at Macquarie.
  • Governance

    Macquarie University is made up of a Council, Professors and Academic Staff, graduates and students.
    Responsibilities and functions are bestowed upon specific groups under The Macquarie University Act 1989 and the Macquarie University By-law 2005. This is to ensure the University can achieve its stated goals: to promote scholarship, research, free inquiry, the interaction of research and teaching, and academic excellence.

  • Library
    Macquarie University library provides access to millions of print and electronic resources. It features group and quiet study areas; computers, printers and copiers; presentation practice pods; a café; and high-tech robotic cranes that deliver your books in minutes.
  • Hospitals and Clinics
    Macquarie is pioneering health and wellness, with Australia’s first and only private, not-for-profit hospital on a university campus. We apply the latest research discoveries in treatment via our on-campus clinics, to support a healthier, happier community.

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