Bachelor of Marketing, Advertising and Public Relations

Curtin University of Technology

Study a degree with a unique blend of marketing, advertising and public relations, in state-of-the-art facilities and utilising industry standard technology.

The combination of marketing, advertising and public relations allows students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem-solving, needed for a successful career in industry.

Marketing is directed towards the creation of best satisfying products and the building of successful brands. This course provides students with the marketing skills and knowledge required to analyse customer needs, identify organisational objectives, market conditions and existing product offerings, and enables them to design, develop, and evaluate a marketing action plan. Advertising combines art, science and strategy, in addition with Public Relations which develops communications practice in a variety of contexts.

Students will gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. Students will gain practical experience in both traditional and digital media and create portfolios that showcase their talents.

At a Glance

Course level Undergraduate
CRICOS Code For the course code, kindly refer to the university website.
Institution Name Curtin University of Technology
Campus Location Joondalup
Institution Type University
Course Duration Full Time 3 years Start Semester 1 or 2 Part Time 6 years Start Semester 1 or 2
Course University Curtin University of Technology

About Curtin University of Technology

Curtin is an innovative, global university known for its high-impact research, strong industry partnerships and commitment to preparing students for jobs of the future. Curtin University is Western Australia’s largest and most culturally diverse university with Australia’s third largest international student population.

 

 

  • Who We Are
    Since our inception, we have taken an innovative approach towards teaching and research.Our campuses are vibrant, welcoming spaces that value diversity and difference, emphasise industry connections and practical learning, have a strong commitment to social justice, and foster a forward-thinking culture for our students, staff and the wider community.In line with developments in Perth, we are beginning to transform our main Bentley Campus into a cultural hub where members of the community can live, study, work and socialise together as part of the Greater Curtin project. Our focus is always on delivering excellence and strengthening our position as a leading global university, according to our vision, mission and values.
  • What We Do
    Curtin’s commitment to excellence in teaching and research extends beyond course delivery. We forge significant, mutually-beneficial partnerships with industry and community organisations to share the benefits of our research outcomes and provide students the opportunity to learn in real workplaces.
  • Our Global Focus
    As a leading global university, we strive to research and educate in ways that address international issues and challenges.If you join us as a student or staff member, you can expect to build life skills, join an international community and become part of a forward-thinking culture committed to sharing innovative ideas.Our research has become increasingly prominent on the international stage, which has resulted in us being ranked in the top one per cent of universities worldwide in the Academic Ranking of World Universities 2018.Our teaching is delivered to a high standard across all our locations. Our campuses in Australia, Dubai, Malaysia, Mauritius and Singapore are viewed as equally important, and we try to emphasise connections and collaborations as much as possible in our daily practices.
  • Sustainability
    To be a truly future-focused university, sustainability has to be at the heart of everything you do. At Curtin, sustainability is one of the pillars of our strategic plan and our commitment to it is evident throughout our teaching, research, buildings and plans for the future.
  • Teaching
    Our sustainability offerings examine policies and practices and address the complexities of the new global sustainable development goals that aim to support people, planet, prosperity and peace.Our sustainability program has a strong emphasis on professional practice. You will apply your skills and knowledge to real-life issues through professional work and community engagement and individual projects provide opportunities for research into real-world issues.
  • Research
    Drawing on expertise in design, construction, management, geography and planning and health, we explore and solve issues of sustainability as it applies to corporate responsibility, the natural and built environment, transport, energy usage and more through collaborative research projects.
  • Visit Curtin
    Over the years, Curtin’s physical expansion has mirrored its forward-looking nature and responsiveness to the changing needs of its students, partners and the broader communities it serves.Curtin is now a global university with campuses in Australia, Dubai, Malaysia, Mauritius and Singapore, as well as partnerships with more than 130 institutions worldwide.
  • Policy & Governance
    John Curtin was a leader who believed that a great university should ‘look ever forward’. Our policy and governance frameworks have been developed to ensure we honour this ideal.
  • Jobs at Curtin
    Joining Curtin as an academic or professional staff member will give you the opportunity to carve a rewarding career in a highly flexible and friendly environment.

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