Are you looking for a stimulating career in the competitive and changing global advertising industry? You will experience a variety of interactive learning and teaching approaches, both face to face and online, with an emphasis on industry relevant and creative outcomes.
The degree has three distinct focuses: Art Direction, Copywriting and Strategy Planning/Account Management. There is a strong focus on critical and conceptual thinking. You will learn how to use these skills to solve marketing problems, generate attention for brands and products and build an emotional bond between a brand and consumers.
This degree offers you a creative advertising degree that combines theoretical and industry knowledge with hands-on professional skills including copywriting, art direction and strategy planning. It provides an overview of the role and value of advertising within broader marketing and communication practice, as well as in depth study of advertising media, strategic and creative disciplines. You will experience a variety of interactive learning and teaching approaches, both face to face and online, with a strong emphasis on industry relevance and creative outcomes.
Our graduates go on to work both locally and internationally in a variety of roles, from art direction and copy writing, to media planning and client management.
This program is ranked number five in the world and number one in Australia (Young Guns). It is one of the few creative advertising degrees which teach business and creative strategy.
|Institution Name||RMIT University|
|Campus Location||Melbourne City|
|Course Duration||Full-time 3 years|
|Course University||RMIT University|
RMIT is a global university of technology, design and enterprise.One of Australia’s original tertiary institutions, RMIT University enjoys an international reputation for excellence in professional and vocational education, applied research, and engagement with the needs of industry and the community.
RMIT is a world leader in Art and Design; Architecture; Education; Engineering; Development; Computer Science and Information Systems; Business and Management; and Communication and Media Studies.
Located in the centre of Melbourne, with state-of-the-art teaching resources and research facilities, RMIT University is home to life-changing experiences and opportunities.RMIT University’s 2019 partnership with the Melbourne Renegades cricket team was one experience that gave students the opportunity to watch their cricket heroes live in action while enjoying life in and around Melbourne.
Our internationally recognised qualifications prepare students for life and work. That’s why RMIT is ranked #59 in the world for graduate employment rate.
Based on excellent innovative research and teaching performance, RMIT is #1 in Australia for staff qualification, and 37th in the world for the international profile of the University’s academics.
RMIT offer International English Language Testing System (IELTS) preparation courses at its Melbourne campus. We also have a range of multicultural education and support services available across Melbourne’s CBD.
Melbourne is welcoming, sophisticated and diverse. It’s celebrated for its arts and culture, food and dining, entertainment, sports, shopping and festivals.