Bachelor of Communication (Advertising)

RMIT University

Overview
Are you looking for a stimulating career in the competitive and changing global advertising industry? You will experience a variety of interactive learning and teaching approaches, both face to face and online, with an emphasis on industry relevant and creative outcomes.

The degree has three distinct focuses: Art Direction, Copywriting and Strategy Planning/Account Management. There is a strong focus on critical and conceptual thinking. You will learn how to use these skills to solve marketing problems, generate attention for brands and products and build an emotional bond between a brand and consumers.

This degree offers you a creative advertising degree that combines theoretical and industry knowledge with hands-on professional skills including copywriting, art direction and strategy planning. It provides an overview of the role and value of advertising within broader marketing and communication practice, as well as in depth study of advertising media, strategic and creative disciplines. You will experience a variety of interactive learning and teaching approaches, both face to face and online, with a strong emphasis on industry relevance and creative outcomes.

Our graduates go on to work both locally and internationally in a variety of roles, from art direction and copy writing, to media planning and client management.

This program is ranked number five in the world and number one in Australia (Young Guns). It is one of the few creative advertising degrees which teach business and creative strategy.

At a Glance

Course level Undergraduate
CRICOS Code 064394C
Institution Name RMIT University
Campus Location Melbourne City
Institution Type University
Course Duration Full-time 3 years
Course University RMIT University

About RMIT University

RMIT is a global university of technology, design and enterprise.One of Australia’s original tertiary institutions, RMIT University enjoys an international reputation for excellence in professional and vocational education, applied research, and engagement with the needs of industry and the community.

 

RMIT is a world leader in Art and Design; Architecture; Education; Engineering; Development; Computer Science and Information Systems; Business and Management; and Communication and Media Studies.

 

  • Enjoy a Life-Changing Experience

    Located in the centre of Melbourne, with state-of-the-art teaching resources and research facilities, RMIT University is home to life-changing experiences and opportunities.RMIT University’s 2019 partnership with the Melbourne Renegades cricket team was one experience that gave students the opportunity to watch their cricket heroes live in action while enjoying life in and around Melbourne.

  • Industry Connections
    More than 50% of RMIT courses offer internships and project opportunities. Companies and institutions include BMW, Boeing, Google, KPMG, Hewlett-Packard and the United Nations.
  • Successful Graduates

    Our internationally recognised qualifications prepare students for life and work. That’s why RMIT is ranked #59 in the world for graduate employment rate.

  • Outstanding Teachers

    Based on excellent innovative research and teaching performance, RMIT is #1 in Australia for staff qualification, and 37th in the world for the international profile of the University’s academics.

  • Language Support

    RMIT offer International English Language Testing System (IELTS) preparation courses at its Melbourne campus. We also have a range of multicultural education and support services available across Melbourne’s CBD.

  • Live and Study in Melbourne
    Named the ‘world’s most liveable city’ by The Economist for seven years running, Melbourne is also ranked among the top 5 cities in the world for international students, and the top ten safest cities globally.

    Melbourne is welcoming, sophisticated and diverse. It’s celebrated for its arts and culture, food and dining, entertainment, sports, shopping and festivals.

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