Bachelor of Communication (Advertising and Public Relations)

Charles Sturt University

Based at our Bathurst campus or online, you’ll take part in a series of workshops, case studies and projects right from the start of your degree. This course focuses on the planning, management and implementation of convergent and cross-discipline communication strategies in the digital and social media space. You’ll master essential writing, presentation, research and media planning skills for a career in communication management.

Learn in our internationally awarded communication agency Kajulu Communications
Replicating a ‘real world’ agency, Kajulu Communications is a model and benchmark for innovative learning and teaching. You’ll develop case studies and projects as well as plan and manage communication strategies that will ensure you develop a portfolio of work demonstrating your high level of expertise. To ensure you are experienced in using equipment and techniques found in the workplace, our facilities include an on-campus community radio station, online newsroom, television studio and online media technologies or online publishing and collaboration spaces.

Graduate industry-ready
Experience hands-on learning and collaboration right from the start. You’ll work in teams on real projects to gain valuable experience before your internship. Complete your four-week internship with a major public relations firm, advertising agency or corporate public affairs office to equip yourself with practical, useable skills developed while working with real clients on real projects.

Secure recognised national and international accreditation
The advertising and public relations programs at CSU are accredited by the International Advertising Association and the Public Relations Institute of Australia.

Become a valued influencer
During this course you will become acquainted with the substance of business so that you can aspire to accept responsibility in managing technical and organisational change. This course will also provide you with skills to help you become an effective manager, able to understand the needs of colleagues, apply technology, and have an extensive knowledge of the political, economic and social environment.

At a Glance

Course level Undergraduate
CRICOS Code For the course code, kindly refer to the university website.
Institution Name Charles Sturt University
Campus Location Bathurst
Institution Type University
Course Duration Full-time 3 years (6.0 sessions) Part-time 6.0 years (12.0 sessions)
Course University Charles Sturt University

About Charles Sturt University

We believe wisdom transforms communities. With tenacity, we help to shape resilient, sustainable regions for the future. Acknowledging the culture and insight of Indigenous Australians, our ethos is clearly described by the Wiradjuri phrase, yindyamarra winhanganha, meaning the wisdom of respectfully knowing how to live well in a world worth living in.

 

  • Our History
    Whilst we’ve been a university for more than 20 years, our history of professional education and research spans more than 100 years. This started with the establishment of the Bathurst Experimental Farm in 1895.
  • Our Future
    We continue to work towards the public good. We are focused on developing individuals who help their communities grow and flourish.
  • Our Ethos
    The Wiradjuri phrase yindyamarra winhanganha means the wisdom of respectfully knowing how to live well in a world worth living in.This phrase represents who we are at CSU – our ethos. It comes from traditional Indigenous Australian knowledge but it also speaks to the mission of a university – to develop and spread wisdom to make the world a better place.Our university narrative expands on this by confirming “we are a university of the land and people of our regions and we aim to develop holistic, far-sighted people who help their communities grow and flourish”.
  • Construction and Other Projects
    Our campuses are continually evolving. This includes the planning, design and construction of new buildings, and improvements to our existing facilities.
  • Our Vision and Values
    Our mission is to build skills and knowledge in our regions. We offer choice and flexibility to students and work hand-in-hand with our industries and communities in teaching, research and engagement. Growing from our historical roots, we share our knowledge and expertise as a significant regional export industry and we bring strength and learning from this back to our regions.Through our values, we create a welcoming community experience and learning environment that supports innovative research, advances society and gives back to our regions.
  • Our University
    We are a university of the land and people of our regions. True to the character of regional Australia we have gumption, we have soul and we collaborate with others.We develop holistic, far-sighted people who help their communities grow and flourish.This phrase represents who we are at CSU – our ethos. It comes from traditional Indigenous Australian knowledge, but it also speaks to the mission of universities – to develop and spread wisdom to make the world a better place.Harnessing technology, we thrive as a distributed yet connected community, welcoming and engaging with people across Australia and the world.
  • Community
    We aim to help individuals and businesses prosper in our regions through the development of new knowledge and skills, and by fostering innovation.
  • Learning and Teaching
    Our mission is to be at the forefront of innovative, quality online teaching and learning that delivers a rewarding and flexible student experience. Our industry-relevant courses and workplace learning create highly employable and skilled graduates who make meaningful contributions to their communities.

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