Bachelor of Business (Marketing)

Charles Sturt University

CSU’s business marketing course focuses on the integrated processes used to launch products and services, develop and maintain a brand’s image, and formulate marketing and communication strategies to build strong customer relationships and create value for customers, stakeholders and businesses.

Earn a higher salary when you graduate
In 2018 The Good Universities Guide ranked CSU graduate median salaries as among the highest in Australia ($60,000).

Expand your career options
Broaden your career prospects by specialising in a second study area in your degree. You can choose from a range of business and non-business areas, including advertising, cultural heritage management, human resource management, management, marketing, communication and digital media, organisational communication and public relations, psychology and sociology. With almost 20 joint study options on offer, you can tailor your business degree to suit your career goals.

Study at your own pace
CSU offers maximum flexibility, allowing you to fast-track and pick up extra subjects or go slowly when you need to. Our business marketing course is also available online, making it ideal if you are working or need to fit your study in around family responsibilities or other commitments. CSU also offers a wide range of academic help and support services to help you succeed in your studies, so you’re never alone, even when you’re studying at home.

Learn from the best in the business
CSU’s School of Management and Marketing is a multi-campus school located at Albury-Wodonga, Bathurst and Wagga Wagga campuses. The school also has a thriving online community. Our academics have extensive business, practical workplace and research experience that informs their teaching. Our staff place a strong focus on quality work-integrated learning and teaching, which means you will graduate highly skilled and knowledgeable, insightful, reflective, ethical and job-ready.

At a Glance

Course level Undergraduate
CRICOS Code 006177D (Albury-Wodonga, Bathurst) 045873A (CSU Study Centre Melbourne, CSU Study Centre Sydney)
Institution Name Charles Sturt University
Campus Location Albury-Wodonga,Bathurst,CSU Study Centre Melbourne
Institution Type University
Course Duration Full-time 3 years (6.0 sessions) Part-time 6.0 years (12.0 sessions)
Course University Charles Sturt University

About Charles Sturt University

We believe wisdom transforms communities. With tenacity, we help to shape resilient, sustainable regions for the future. Acknowledging the culture and insight of Indigenous Australians, our ethos is clearly described by the Wiradjuri phrase, yindyamarra winhanganha, meaning the wisdom of respectfully knowing how to live well in a world worth living in.

 

  • Our History
    Whilst we’ve been a university for more than 20 years, our history of professional education and research spans more than 100 years. This started with the establishment of the Bathurst Experimental Farm in 1895.
  • Our Future
    We continue to work towards the public good. We are focused on developing individuals who help their communities grow and flourish.
  • Our Ethos
    The Wiradjuri phrase yindyamarra winhanganha means the wisdom of respectfully knowing how to live well in a world worth living in.This phrase represents who we are at CSU – our ethos. It comes from traditional Indigenous Australian knowledge but it also speaks to the mission of a university – to develop and spread wisdom to make the world a better place.Our university narrative expands on this by confirming “we are a university of the land and people of our regions and we aim to develop holistic, far-sighted people who help their communities grow and flourish”.
  • Construction and Other Projects
    Our campuses are continually evolving. This includes the planning, design and construction of new buildings, and improvements to our existing facilities.
  • Our Vision and Values
    Our mission is to build skills and knowledge in our regions. We offer choice and flexibility to students and work hand-in-hand with our industries and communities in teaching, research and engagement. Growing from our historical roots, we share our knowledge and expertise as a significant regional export industry and we bring strength and learning from this back to our regions.Through our values, we create a welcoming community experience and learning environment that supports innovative research, advances society and gives back to our regions.
  • Our University
    We are a university of the land and people of our regions. True to the character of regional Australia we have gumption, we have soul and we collaborate with others.We develop holistic, far-sighted people who help their communities grow and flourish.This phrase represents who we are at CSU – our ethos. It comes from traditional Indigenous Australian knowledge, but it also speaks to the mission of universities – to develop and spread wisdom to make the world a better place.Harnessing technology, we thrive as a distributed yet connected community, welcoming and engaging with people across Australia and the world.
  • Community
    We aim to help individuals and businesses prosper in our regions through the development of new knowledge and skills, and by fostering innovation.
  • Learning and Teaching
    Our mission is to be at the forefront of innovative, quality online teaching and learning that delivers a rewarding and flexible student experience. Our industry-relevant courses and workplace learning create highly employable and skilled graduates who make meaningful contributions to their communities.

Enquiry Form

top